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We are Serama

Serama stands for expertise and specialization. We will never be a generalist company that caters to all your needs. Instead, we excel where we can make a substantial difference in your workplace.

Ready to take the next step?

Serama started in 1971 and is one of many specialized brands within the Rahmqvist Group.

More about Rahmqvist
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It all started with the personal touch

It’s 1953. Eric och Signe Rahmqvist establish a small office supply company. The basic idea is that you must get to know the customer to really understand what needs they have and how best to help them.

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Our philosophy

We have grown since the start, but we stay true our philosophy: to give you the best solutions for your needs, we need to spend time with you at your workplace and fully understand your challenges. This way we help you create a more fun, more efficient and more sustainable workday.

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You can't fake authenticity

No single solution fits all your needs. Through our field work, we tailor unique solutions just for you. In order for you to get the most out of your solution, we help you with installation and education. Rahmqvist is a family company with independent brands, all with a unique touch and expertise.

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More than just a choice of materials

The key to sustainability is to get away from the wear and tear mentality that exists today. We created our first environmental policy already in 1983 and were first in Sweden to ISO-certify us for both environment ISO 14001 and quality ISO 9001. We have also signed the UN Global Compact, where we demand that all our suppliers comply with the UN's ten principles on human rights, labor law issues, the environment and anti-corruption.

Our environmental work in practice

We review all our products and exclude those who do not meet our high standards. We are continuously making our transports more efficient and environmentally friendly and avoid air freight. In addition, we climate-compensate our entire company car fleet. We make it easy for you to make sustainable choices with our own environmental label Rahmqvist Green Choice that we label our environmentally friendly products with.

Together we make the world a better place

We're proud of Rahmqvist Foundation Center, our orphanage in South Africa. Here, homeless children get a safe place to grow up with nutritious food, clean drinking water and education. Leif Rahmqvist founded the orphanage because of the childrens vulnerable situation in the nearby town of Alldays.

Rahmqvist Foundation

"If we didn’t meet and talk to people on a daily basis at Sweden’s many workplaces, how would we be able to understand their needs and then create products that simplify their work?"

Eric and Signe Rahmqvist - founders of Rahmqvist, 1953

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Rahmqvist's management

Rahmqvist is locally controlled with sales companies in Sweden, Norway, Denmark, Finland, Germany, Switzerland, Austria, Great Britain, Estonia and Latvia. Apart from our sales offices we are represented with our products via other distributors and sales channels in Hong Kong, Russia, China, Poland, Lithuania, South Africa and Dubai. Our Business Group Managers have utmost responsibility for the development of their respective brands.

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